direkte tv-udsendelser eller debatter i Folketinget, hvor TV-værter eller politikere tweeter live fra be-
givenhederne.
Foursquare – er et lokationsbaseret socialt netværk, hvor man via sin mobile enhed med GPS-
forbindelse eller fra sin computer kan logge ind og registrere sin fysiske placering. Man kan endvidere
dele denne information direkte til eksempelvis Twitter og Facebook.
Listen kunne fortsætte, idet der hele tiden bliver udviklet nye tjenester. Fælles for disse websites er, at
de alle kan karakteriseres som sociale medier. Som betegnelsen indikerer, har sociale medier til formål
at skabe social interaktion mellem relationerne i ens netværk. Det er internetbaserede tjenester, som
ofte sidestilles med betegnelsen Web 2.0, idet de centrerer sig om brugerproduceret indhold og ud-
veksling af indhold. Sociale medier bliver i stigende grad anvendt som markedsføringsredskaber for
virksomheder og institutioner. Gevinsten ved at bruge dem i en sådan sammenhæng er, at virksomhe-
derne får en mere imødekommende og åben profil, hvor de kan opbygge en tættere relation til deres
kunder. Det er effektivt, fordi man som institution eller virksomhed kan møde brugerne der, hvor de
allerede befinder sig dagligt. Derudover kan man selv bestemme, hvilken type relation man ønsker
med sine brugere; man kan selv vælge hvilken grad af interaktion, man vil skabe, det vil sige alt fra en
transmittativ informerende kommunikation over en mere konsultativ, hvor brugerne kan give feed-
back eller til en konversersationel interaktion, hvor brugerne også kan komme i dialog og udveksle
informationer med hinanden. Flere og flere sociale medier bliver udviklet som lokationsbaserede –
som for eksempel Foursquare og Facebooks nye tiltag, hvor man kan registrere sin fysiske lokation via
en GPS-forbindelse. Denne udvikling tager afsæt i den hastige udvikling og udbredelse af mobile enhe-
der som smartphones, iPad, GPS og andre internetbaserede håndholdte enheder. Ifølge Danmarks Sta-
tistik benytter halvdelen af internetbrugerne i Danmark det mobile internet, når de benytter webtje-
nester (Danmarks Statistik, 2009, p.16) og tendensen er stigende.
Ellers er det væsentligt at nævne to andre services, som er opstået i Web 2.0 æraen, nemlig podcasts,
som er audio- eller videofiler, man kan downloade og webblogs (blogs), hvilket måske er det mest ud-
bredte Web 2.0 fænomen, idet et hastigt stigende antal personer og offentlige institutioner, virksom-
heder og nyhedsmedier opretter blogs om diverse emner, som andre brugere så kan kommentere.
Ifølge en af verdens største blogsøgemaskiner Technorati, var der således i 2006 registreret 50 millio-
ner blogs og i 2008 var tallet steget til over 112 millioner.11 Ifølge Danmarks Statistiks rapport Befolk-
ningens brug af internet – 2009 fremgår det desuden, at tre ud af fire danskere benytter internettet
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