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Som nævnt ovenover har Atami sushi næsten kun fokuseret på linkbuilding (intern & ekstern). Det vil vi gerne lave om så deres SEO bliver rigtig stærk. Så det bliver mere professionelt og så de kommer længere oppe på googles søgemaskine – så de kan vækste deres salg af sushi. Derfor har vi udtænkt en strategi for search engine optimization for Atami sushi vi har valgt at fokusere på 5 punkter: 1) SEO basics 2) Keyword search 3) Technical SEO 4) On-page & Content 5) Off-page SEO De 5 punkter er taget ud fra vores SEO checkliste som kan ses nede ved bilag. Vi starter med SEO basics, hvor vi kigger på de mest basale ting altså vi starter med at sætte google analytics op så vi kan få noget data til fx målgruppeanalyse og til at se hvor længe folk bliver på vores hjemmeside (bounce rate). Det er vigtigt med data da det kan bruges til at omlægge strategier og se hvordan folk opholder sig på hjemmesiden. Derudover er det også her man opsætter sine plugins fx SEO plugin og andre nødvendige plugins. Man kan også lave et sitemap der kan fører til at bounce raten på siden stiger så man sørger for kunderne bliver på hjemmesiden i længere tid. Det næste vi fokuserer på er vores keywords – det er vigtigt at man bruger nøgleordene rigtigt så google læser præcis din hjemmesides ord først hvilket kan være med til at optimere ens SEO rigtigt meget. Indenfor vores keywords har vi fokuseret på at lave en “long tail keyword” udover vores søgeord – da de fleste sushi restauranter nok laver den samme form for SEO da de sælger det samme. Så vi vil ændre vores søgeord en lille smule i stedet for det fx bare hedder “sushi i vejle”. Derudover har vi valgt at fokuserer på at vores søgeord skal være de rigtige sidder på vores hjemmeside fx H1 og H2 det er nemlig sådan at google læser først H1 og H2 på hjemmesiderne. Vi har også fået vores søgeord til at gå igen.

Det næste vi fokuserer på vores hjemmeside er technical SEO – hvilket er meget vigtigt for hjemmesidens hastighed. Det er vigtigt vi har en hjemmeside der fungerer optimalt og hurtig. Derfor går vi i detaljerne her ved det tekniske på hjemmesiden. Det er fx at vi tjekker op på alle plugins og fjerner alle nødvendige plugins. Der er også en masse kopi sider på hjemmesiden og generelt bare en masse sider som ikke bliver brugt de bliver også fjernet.Generelt set bliver alt unødvendigt sider eller plugins på hjemmesiden fjernet for at optimerer hjemmesidens hastighed. Derudover bliver billeder på hjemmesiden også indstillet til den rigtige størrelse så de ikke er for høje i pixels, da det kan gøre hjemmesiden bliver langsommere.

Der bliver også tjekket op på alle links og URL koder da det skal stemme. Det bliver altså tjekket op på alle tekniske “fejl” og “unødvendigheder” på hjemmesiden så
den kan fungerer bedst muligt optimalt. Det næste vi fokuserer på er on-page & content. Denne del er her vi fokuserer på hvad vores
content er – det er vigtigt at have god og kreativ content så det ikke bliver en kedelig
hjemmeside. Derudover er det også vigtigt hvor ens content står henne det vigtigt at man har

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