I kapitlet udfoldes fordelingen på de forskellige mo-
tivationstyper samt motivationstypernes baggrund og
vurdering af museumsoplevelsen. På tværs af motivati-
onstyperne gælder, at museumsbesøget indgår i en social
sammenhæng. Nøjagtig ligesom i 2017 kommer 92%
af brugerne sammen med andre, mens kun 8% besøger
museet alene. Museumsbesøget er dermed en social
oplevelse for langt de feste brugere.
De seks motivationstyper
Museologen John Falk har forsket i, hvorfor brugere
kommer på museer, hvad de foretager sig på museer, og
hvad de får ud af museumsoplevelsen. På den baggrund
har Falk udviklet en teori om brugernes motivation og
læringsadfærd.
Falks studier og forskning viser, at motivationen for et
museumsbesøg er styrende for, hvad brugerne foretager
sig på museet, og hvilken mening brugeren efterfølgen-
de får ud af oplevelsen. Motivationen viser sig ved den
rolle, som den enkelte museumsbruger påtager sig i den
pågældende situation. Brugeren kan godt skifte motiva-
tionstype afhængigt af den sammenhæng, vedkommende
besøger museet i.
Brugerne i undersøgelsen er opdelt i seks forskellige
typer med hver deres motivation og læringsadfærd, hvor
hver bruger godt kan tilhøre fere motivationstyper. I det
følgende udfoldes hver af motivationsfaktorerne og deres
andel blandt brugerne på de danske museer. De respek-
tive andele i 2018 ligger meget tæt op ad fordelingen i
2017.
Kigger man på tværs af alle brugere, er der ligesom i
2017 mindre variationer mellem brugere med bopæl i
Danmark og brugere med bopæl i udlandet. Der er også
i 2018 færre internationale brugere, som er vedhæng og
værter, hvilket kan ses som et udtryk for, at de internatio-
nale turister har taget et aktivt valg om at gå på museum.
Dertil er der blandt de internationale brugere en lavere
andel af fagligt interesserede og en højere andel af oplade-
re. Set i forhold til de hjemlige brugere er der altså færre
internationale brugere, der kommer for en specifk faglig
interesse, og fere, der søger æstetiske oplevelser.
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