Udgivet den af abdullah

men som museet

Interaktionsformen, der er på spil her, er den samme som i det første eksempel – en registre-
rende interaktion, hvor brugerne producerer indholdet, men som museet distribuerer, og endvidere er

der heller ikke her social interaktion mellem brugerne.

Surowieckis Wisdom of Crowds-teori er med principperne om uafhængighed og sammenlægningsme-
kanisme derfor en diametral modsætning af paradigmet kommunikation som interaktion; der sker

ingen fælles meningsudveksling eller meningstransformation. Teorien kan benyttes til at illustrere ét
forhold ved kommunikationen på Web 2.0, nemlig principperne om decentralisering – hvor der ikke er
nogen central magtposition, beslutninger tages af individer baseret på deres specifikke viden, og

sammenlægningsmekanismen – at de individuelle beslutninger kan konverteres til én kollektiv be-
slutning. Men Web 2.0 er netop også kendetegnet ved det modsatte forhold, nemlig den konversatio-
nelle interaktion. Når brugere i Wikipedia samarbejder om at lave wiki-indlæg og diskuterer indlægget

i det tilknyttede diskussionsforum, eller når brugere i sociale netværk udveksler meninger og erfarin-
ger som for eksempel i Kræftens Bekæmpelses blog om kræft20, eller når studerende går på ”geoca-
ching” og sammen løser problemer som for eksempel i Skagens Museums Zig-Zag geocaching21, er det

alle eksempler på web-medieret konversationel interaktion. Hvis man benytter Web 2.0 til at kommu-
nikere og som redskab til interaktive oplevelser, vil der være flere muligheder i at skabe interaktion

gennem alle fire kommunikationsmønstre. Jeg vil i mine løsningsforslag tage direkte afsæt i disse fire
skitserede kommunikationsmønstre og forsøge at omsætte dem til konkrete kommunikationsformer

ved hjælp af IKT som kommunikationsmiddel. Nu er det på tide at vende blikket mod museernes bru-
gere.

  1. MUSEUMSBRUGERNE FRA DEN DIGITALE GENERATION

Dette kapitel vil tage udgangspunkt i Kulturministeriets undersøgelser af museernes nuværende bru-
gere og webbrugere. Af undersøgelsernes resultater bliver der tegnet et billede af forskellige bruger-
typer, såkaldte segmenter, som inddeles i forhold til fælles værdier, interesser og livsstil. Jeg vil udfol-
de disse identitetsrelaterede karakteristika lidt nærmere med hjælp fra to museologiske perspektiver

og efterfølgende udvikle en segmentbeskrivelse af den digitale generation, der er vokset op med inter-
net og derfor besidder andre identitetsrelaterede karakteristika end dem, der bliver fremført i bruger-
undersøgelsernes rapporter. Jeg vil afslutningsvist perspektivere denne segmentbeskrivelse til de

kompetencekrav, der stilles til denne generation og i forlængelse heraf, hvordan museerne vil kunne
udnytte potentialerne ved IKT som læringsmiddel i deres didaktiske udvikling af oplevelser.

112 kommentarer til “men som museet”

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