man klikkede forkert eller måske trykkede

Som der kan ses på denne A/B test, så er der mulighed 1, hvor der er tre bokse ligesom på forsiden, hvor afdelingerne er opdelt så man ikke bliver forvirret over hvilken afdeling man vælger.
Mulighed 2, der er de tre afdelinger oppe i en dropdown menu, hvor de kommer som små knapper.
Her er brugeren blevet spurgt ind til, hvad der ville fungere bedst for vedkommende hvis man gerne ville undgå og bestille takeaway ved det forkerte sted.
To af svarene har været lidt forskellige men alligevel over i det samme.
Josefine på 24 år gav en god indikation om hvad der ville være bedst for hende hvis hun skulle bestille takeaway ved det ene sted.
”Brugeren havde det med at gå direkte til menuen hvor der var en drop down med de 3 muligheder frem for at klikke ind på siden med de 3 bokse. Udover dette kunne brugeren godt lide de tre bokse, men var mere vant til at gå i menuen.”
Katrine på 23 år, gav et lidt andet svar da hun frygtede at man klikkede forkert eller måske trykkede for hurtigt, hvis man ikke lige var opmærksom.
”Brugeren blev meget hurtigt enig med sig selv om hvordan det var bedst for hende, så det ikke skabte forvirring på hvilket sted hun bestiller sin mad. En ekstra side hvor de tre afdelinger var opdelt gav bedst mening, da hun ville være bekymret for at man måske klikkede for hurtigt eller lidt ved siden af.
For hende skulle hun gerne være sikker på at hun ikke laver en fejl.”
Som man også kan se i de andre A/B test på dette punkt, så giver brugerne en god indikation om at en ekstra side med de tre afdelinger ikke ville være en dum ide at lave, da det bare giver et bedre grafisk indtryk og man netop kan se de tre afdelinger lidt bedre. Dog har alle brugeren næsten været enige om, at menuen nok er ens ”go to” når man kommer ind på hjemmesiden, så en dropdown ville ikke være umuligt at finde rundt i.
I den næste og sidste A/B test, der er der blevet testet på takeaway siden, hvor man har kigget på et filter system til alle kategorierne til produkterne. Dette filter system har det med at ligge forskellige steder på de fleste hjemmesider. Ved nogle takeaway hjemmesider ligger filter systemet over alle produkterne i center, og på andre shop sider ligger filter systemet på venstre hånd hvor man kan filtrer imellem diverse produkter.
Dette har givet en åbenlys test mulighed, da der er forskel på hvad hjemmesiderne sælger. Derfor er der blevet lavet en A/B test med henblik på dette filter system, da der også er forskel på hvad kunderne er vant til i forhold til alle andre shop sider.

Som man kan se på denne A/B test, er der lavet mulighed 1 og mulighed 2 igen, hvor brugeren får indtrykket af at være inde på den rigtige hjemmeside, dog bare ved hjælp af prototypen. I denne test er filteret til venstre og i midten.
Mulighed 1 har filtret til venstre som en normal shop side hvor man kan filter mellem produkterne.
Mulighed 2 har filtret center over alle produkterne, da nogle andre takeaway hjemmesider har det med at filtrer på denne måde.
Der bliver nu præsenteret et udpluk af svarene som har givet et tydeligt resultat af hvad brugerne/kunderne gerne vil have i forhold til hvis de var inde på denne hjemmeside. De andre svar kan findes i bilag.
Alexandra på 27 år ”Det var et hurtigt valg for brugeren, som er vant til at filter af kategorier ligger i venstre side på shop sider, så derfor ville det være den bedste løsning for brugeren hvis hun skulle filtre i varerne på takeaway siden.”

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