Bilag
Marketingmixet- De 8 P’ere
Product
Atami Sushi’s primære produkt er deres Sushi. De tilbyder 76 slags forskellige sushi, som er
fordelt i kategorier. Man kan vælge at købe enkeltvis, men også i menuer. De tilbyder 19
forskellige menuer efter frokost, og til frokost tilbyder de 9 forskellige frokostmenuer. Atami
Sushi har også andet end sushi. De har starters, hvor der er 11 forskellige at vælge i mellem.
Og de har spyd, herunder 7 forskellige at vælge imellem. De tilbyder også 2 forskellige
varme retter, og 7 forskellige “sashimi”
Som tilbehør tilbyder Atami Sushi 10 forskellige slags sauce, og 21 forskellige drikkevare.
Deres udvalg af drikkevarer er sodavand, øl, vin, japansk & japansk sodavand. Som det
sidste kan man også købe et gavekort på henholdsvis 300 kr og 500 kr.
1
Place
Atami Sushi har 3 restauranter i tre forskellige byer, som er kolding, vejle og billund. Alle 3
restauranter ligger i centrum, og der er dermed nem tilgængelighed.2
Price
Atami sushi tilbyder en masse forskelligt til forskellige priser. Prisen afhænger af mængden
og slagsen. Atami Sushi har en normal prisklasse. Man kan som kunde selv vælge hvor meget
man skal betale, da man kan købe enkeltvis Sushi også. Der er dermed en frihed for kunden
til at give den pris man vil. 3
Promotion
Atami Sushi har deres egen hjemmeside, Instagram side og Facebook side. Det er på disse
platforme, hvor de markedsføre virksomheden og produkterne.
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